As AI becomes more embedded in our daily lives, the concept of human identity is shifting—from something that’s simply assumed to something we may soon need to prove. That idea is at the heart of this campaign for World - a company helping people verify their humanity in an AI-driven world. To bring this message to life, we tapped into something universally understood: emotion.

Directed by Jim Jenkins, we reimagined the familiar childhood song “If You’re Happy and You Know It” to reframe a complex innovation into something warm, hopeful, and deeply human. Rather than explaining the technology in practical terms, the campaign aims to spark an emotional connection. It invites people everywhere to stand up as humans and reminds us all that humanity is still very much worth celebrating.