With proprietary end-to-end encryption, interlocking layers of protection and countless other privacy measures, WhatsApp has made privacy a priority for their customers.  People in the US however are not as famalir with WhatsApp. It’s why we tackled a privacy concern offline–– taking to exposed windows in overpopulated cities to spread our message.

Introducing: The Privacy Swap. On the inside, our shades functioned as art for residents’ homes. On the outside, they boasted WhatsApp’s privacy measures as branded billboards. Creating a brand new Out of Home medium for WhatsApp, reaching far beyond neighbors eyes and bringing out of home, in the home.